The concept of brand loyalty is largely going the way of Blockbuster. We change streaming media subscriptions about as frequently as we change our socks, our “staple” beers have been replaced with fancy hipster flights from obscure breweries, and even McDonalds’ Chief Branding Officer is blaming the “promiscuous” tastes of millennials for killing the fast-food industry. The vast array of options at our fingertips is awesome for consumers and clients alike since it allows us to make the best possible choice in any given industry. But that means it’s more important than ever for your recognition and rewards offering to stand out from the rest.
Gone are the days of fruit baskets, flash drives, and fridge magnets. It’s time to bring client recognition into the modern era with gifts that build meaningful relationships and foster connections, rather than clutter landfills. There’s a growing need for client retention and appreciation. As a result, the way you express appreciation needs to mirror how great you feel about your clients - not just as clients, but as people!
Check out our list of 20 client appreciation gift ideas that are creative, intentional and that will help you build a more meaningful relationship with your clients:
Speak to their passions
What better way to say “I appreciate you” than to recognize and support someone's passions? Getting to know your clients on a deeper level not only sets you apart as a company, but also shows your clients that you value them as individuals. Check out some of these fun ideas they’ll be sure to talk about afterward:
- Cooking classes to take the hobbyist chef to the next level
- A beer/wine club membership like Somm Select or Craft Beer Club
- Knitting, blacksmithing, or any variety of crafting classes
- A painting, sketching, or sculpting supply kit
- A TisBest donation card to a charity of their choice
Support life outside the office
Celebrating the lives your clients have built outside of the workplace is crucial to establishing personal relationships - whether that’s encouraging more time with their families or spending more time in nature. Share one of the gift ideas below to create a lasting, meaningful impact:
- A family trip to the local zoo or aquarium
- A framed photo of a major family milestone or memory
- A pet-centric gift box like Meowbox or Bullymake
- A yearly camping pass to the national parks in their area
Challenge their comfort zones
There’s no time like the present to shake things up and challenge your clients’ comfort zones! Encouraging them to tackle something daunting, that they otherwise may not have done, is a surefire way to cement yourself in their memories. Embolden your clients to build nerves of steel with some of these venturesome gifts:
- A set of professionally instructed dancing classes
- I Can See You Naked, or your favorite book on public speaking
- Private flight/pilot classes
Encourage wellbeing
Personal wellness and self-care is finally receiving the spotlight it deserves in the life of the modern worker. Paying attention to our mental, physical, and emotional wellbeing is critical to ensuring we’re living a fulfilling life and can give our best at work. Treat your clients to well-deserved self-care ideas like these and enable them to start living their best lives:
- A set of guided yoga classes
- A Barre or kickboxing fitness membership
- A Graze membership, or your choice of healthy snack alternatives
- Floating relaxation for meditation and serenity
Promote personal growth
Fostering the personal development of your clients is the perfect way to express your investment in their growth and future. Assisting in the progress of those who work with you is a great way to make your clients feel recognized. By the way, the confidence gained with personal development is closely tied to professional development and advancement as well. Here are some ideas to promote personal growth:
- Online marketing, design, or business classes through Udemy
- Act Like a Leader, Think Like a Leader, or your favorite leadership book
- Private foreign language instructions
- Six weeks of music lessons
You understand the positive impact meaningful employee recognition makes on engagement and motivation in the modern workplace. Now it’s time to spearhead a new wave of client recognition in an inventive way. Set yourself apart from the competition with memorable and shareable experiences that will leave a lasting impact on your valued clients.
Are you ready to revolutionize how your brand tackles gift-giving and client recognition this season? Is building meaningful relationships a major focal point of your brand’s mission going forward? Click the “request demo” above to see how you can break the mold with experiential gifts and revamp your client appreciation!
